NEWS

26-Jul-07:
Prince Secure English Grand
Prix Title Sponsorship

Prince has extended its association as 'Official Racket' of the English Grand Prix - Birmingham 2007 to become title sponsors of the 5-star PSA World Tour squash championship which will attract the world's leading players to the UK in September.

The Prince English Grand Prix - Birmingham 2007 will be held at the Edgbaston Priory Club and University of Birmingham from 6-9 September.

Launched by sports management company internationalSPORTgroup, the Prince English Grand Prix - Birmingham 2007 will boast a $50,000 prize fund and will be supported by a full programme of masters and junior events which are expected to attract over four hundred competitors.

"This is an excellent new addition to the World Tour calendar in the UK and, having already agreed to become the tournament's official racket, I went back to promoter Paul Walters to offer Prince as the title sponsor," explained Bob Johnson, Sales and Marketing Director of Solo Sports UK Ltd, the brand's distributors in the UK.

"I'm delighted that we have agreed this new status and I look forward to working closely with Paul and his colleagues at internationalSPORTgroup to deliver a major squash success."

Walters added: "The elevation of Prince to title sponsor is an unexpected and welcome boost for the championships which will bring a major international squash championships to Birmingham for the first time since 2002 when the city hosted the British Open.

"The Prince English Grand Prix - Birmingham 2007 will be staged in the heart of Birmingham with the support of hosting sponsors the University of Birmingham and Edgbaston Priory Club, together with Birmingham City Council and Marketing Birmingham as part of a four-year programme which will culminate in the Birmingham staging the 2010 British Open, the world's most prestigious and longest-established event in world squash."